Microsoft Ads
Reach high-intent searchers on Bing — often at a lower cost per click.
What we do
Microsoft Ads reaches a valuable, often less competitive audience. We import and re-optimize your Google structure — or build from scratch — to capture that incremental, high-intent demand.
Best for: Advertisers who want incremental, high-intent volume — especially in B2B and older demographics.
What's included
- Search & Shopping campaigns
- Import & re-optimize from Google
- Conversion tracking setup
- Audience & LinkedIn profile targeting
- Ongoing optimization
What this actually involves
Import without the baggage
We bring your proven Google structure across, then re-bid and re-prioritize for how Bing's auction and audience actually behave.
Search built for Bing's audience
Keyword and copy adjustments for an audience that skews professional, desktop and older — often with noticeably less competition.
Shopping & product feeds
Microsoft Shopping campaigns and feed setup, so e-commerce catalogs capture the network's buying intent too.
LinkedIn profile targeting
Bid adjustments by company, industry and job function — targeting Google can't offer, and especially valuable for B2B.
Tracking on its own terms
UET tags and conversion goals set up properly, so performance is judged on Microsoft's own data rather than assumptions carried over from Google.
How we run Microsoft Ads
Opportunity review
We size the realistic incremental volume for your market and check your Google data for what will transfer.
Import & rebuild
Proven structure imported, then re-bid, re-prioritized and trimmed for Bing's auction.
Tracking & launch
UET tags and conversion goals verified before spend ramps up.
Optimize on its own merits
Ongoing bid, query and audience work based on Microsoft's data, not Google's.
Common questions
Is Bing worth it if Google already works for us?
Often, yes — it reaches searchers Google doesn't, typically with less competition. We treat it as incremental volume and measure it on its own merits.
Can you just import our Google campaigns?
Import is the starting point, not the strategy. Bid levels, match behavior and audience mix differ enough that a straight copy usually underperforms.
Is Microsoft Ads only useful for B2B?
No — e-commerce and consumer brands do well too. B2B gets an extra edge from LinkedIn profile targeting, but the audience is broader than its reputation.
How much volume should we expect?
Less than Google — it's a smaller network. The appeal is incremental, often cheaper, high-intent volume; we'll size the realistic opportunity for your market during the review.
Other services
Ready to get started with Microsoft Ads?
Book a free strategy call and we'll map out the plan.
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