Campaign Management
A senior team running your paid media end to end — accountable to revenue.
What we do
Hand us the whole program. We set the channel strategy, build the campaigns, direct the creative, optimize every week and report in plain English — measured against revenue and ROAS, not impressions and clicks.
Best for: Teams that want measurable, profitable growth without building and managing an in-house performance team.
Weekly optimization
Cadence
Live dashboard
Reporting
Senior strategists
Team
What's included
- Channel strategy & spend forecasting
- Campaign build & conversion tracking
- Creative testing roadmap
- Weekly optimization & bid management
- Transparent live reporting dashboard
What this actually involves
Cross-channel budget allocation
We move spend between Google, Meta, TikTok and Microsoft based on where marginal return is strongest — not where the plan said it should sit three months ago.
Revenue-tied measurement
Every campaign reports against revenue and ROAS. We wire conversion tracking to your actual sales data, so optimization decisions rest on numbers you trust.
Creative direction & testing
We plan the concepts, hooks and formats worth testing, brief them clearly, and feed results back into the next round — a loop, not a one-off.
Bid & budget management
Weekly bid, budget and audience adjustments, with a structured experiment behind every meaningful change — so you always know why something moved.
Plain-English reporting
A live dashboard plus a written summary of what changed, why, and what's next. No jargon, no vanity metrics.
Senior team, direct access
The strategists who plan your account are the ones working in it. You talk to the people doing the work, not an account-management layer.
How we run Campaign Management
Audit & economics
We review your accounts, tracking and unit economics to find what's working, what's leaking and what's missing.
Strategy & forecast
A channel plan with budgets, target CPAs and a realistic forecast — agreed before anything goes live.
Build & launch
Campaign structure, conversion tracking and creative briefs built to plan, then launched with clear KPIs.
Optimize & report
Weekly optimization against revenue targets, with transparent reporting on what changed and why.
Common questions
Do we keep ownership of our ad accounts?
Always. Campaigns run inside accounts you own and you keep full admin access. If we ever part ways, everything — structure, data, learnings — stays with you.
Is there a minimum budget or contract term?
We scope each engagement around your goals and economics rather than a fixed minimum. On the strategy call we'll tell you honestly whether a managed program makes sense at your spend level.
How quickly can campaigns go live?
It depends on the state of your accounts and tracking. After the audit we'll give you a concrete launch date — and if the foundation needs fixing first, we'll say so rather than launch on bad data.
How do you work with our in-house team?
However suits you. Some clients hand us the whole program; others keep creative or a channel in-house. We agree who owns what up front so nothing falls between the cracks.
What does reporting look like?
A live dashboard you can open any time, plus a regular written summary in plain English: what we changed, why, what it did, and what's next.
Other services
Ready to get started with Campaign Management?
Book a free strategy call and we'll map out the plan.
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